Let's Slow Fashion Down.

FLOW was founded in 2016 by two women who were searching for simple, good quality minimalistic garments that answer to real experiences of the everyday – designed with style, comfort, and good quality materials, but not overpriced by the name or heritage of the brand.

This vision led to FLOW's distinct purpose: offering timeless pieces to modern women. We aspire for FLOW to be synonymous with contemporary elegance, a destination for those seeking foundational styles that elevate their everyday wardrobe.

Our core collections focus on the timeless wardrobe, where modern minimalism takes center stage. We believe in designs we can invest in now and wear forever.

 OUR QUALITY | Designed To Last

We interpret fashion into wearable balanced pieces that stand the test of time in terms of style and practical aspects.

We want you to wear our pieces all day, every day, and season after season. Each piece is produced locally in Lithuania in order to control the quality of the garments and support local professionals.

We source the finest quality Italian materials and European textiles to produce modern classics, designed to last.

 OUR PROCESS | Ethical Production

At FLOW, our commitment extends beyond creating beautiful garments. It's deeply rooted in a set of core values that guide every step of our process:

- Slowing down the fashion cycle
 - Investing in ethical production practices

Our pieces stay true to minimalism. We eliminate unnecessary details for a calm, long-lasting feeling. By interpreting fashion with a perspective of longevity, we can help women to approach their wardrobes in a way that is mindful of our environment and our future. 

WE’RE ON A MISSION OF MINDFUL CONSUMPTION.